Meet the founder
Desmond Legge
I'm dedicated to helping you build smarter, more strategic sales processes so you can reach the scale you're after.
- $100K → $1.1M
- Grew Plasticity Labs' annual recurring revenue in a year and a half while building the sales team.
- Top 5%
- One of the top-performing reps out of a team of 20 at Hired, bringing in $500K ARR in a year.
- Dozens
- Of early-stage founders coached to land their first clients and build repeatable sales processes.
The story
I'm not a natural-born salesperson.
After graduating from university, I decided to take a massive step outside my comfort zone and chose a career path that forced me to be extroverted. This led me into the world of software sales.
The first company I joined was a small three-person SaaS start-up selling to facility managers to help them track the maintenance requirements of their buildings. In one year, the only success I'd have was closing a single deal worth a measly $10,000. But I didn't give up there.
I'd get another opportunity to prove myself at a software company called Plasticity Labs. We sold CEOs of small companies and HR managers at larger companies a platform that helped them monitor the mental health of their employees. When I first joined I was the only sales rep, but within a few months I was leading a team of three. In a year and a half we grew Plasticity's revenue from $100,000 to over $1,100,000 in ARR. Some personal highlights included working with Lululemon, The Bank of Georgia, and the Canadian Coast Guard.
I wanted to further flesh out my sales abilities, so I left my leadership role at Plasticity to join a San Francisco-based startup called Hired. There I became one of the top-performing representatives out of a team of 20, bringing in $500,000 in ARR in a year. One of my responsibilities was training new employees for success in their sales roles — and I enjoyed watching my teammates get results with the strategies I taught them.
It was during this time that the idea for Growth Systems was born. Inspired by the success of my teams at Plasticity and Hired, I set out to help early-stage founders land their first few clients and build their own predictable sales process. Eventually my time at Hired came to an end and I could focus on Growth Systems full time.
Why this matters
Brilliant ideas fail when founders don't know how to sell.
During my time in the world of start-ups I've seen so many brilliant ideas fail simply because their founders didn't know how to sell. It's hard to learn if you've never sold a product before — founders don't have the time to learn it alone, and hiring a growth leader is too expensive at this stage.
If they don't learn to sell, they'll never get the business off the ground. They can't build a valuable product without customer feedback. They can't train a sales team without a repeatable process. And funding stays elusive so long as they can't prove they can consistently generate customers. That's the gap I help founders close.