Turn founder-led sales into a repeatable, AI-optimized revenue engine
Most early-stage founders don't struggle because their product is weak — they struggle because they don't have a sales system yet. We design yours end-to-end, so your calendar fills with qualified conversations and you scale past $10K MRR — without leaning on your personal network.
Free 30-minute call · No pitch, just a teardown of your current pipeline
Founders we've built revenue engines for
Sound familiar?
The problem isn't your product. It's the missing system.
- You're chasing product-market fit — but not talking to enough real buyers to validate it.
- You've closed some deals… but nothing feels repeatable.
- New business still comes from your network or referrals.
- Your calendar isn't consistently filled with qualified conversations.
- Your pipeline feels fragile and hard to forecast.
- You're doing it all manually: outreach, follow-ups, tracking, closing.
- You know you need automation and delegation — but not how to design it.
How it works
A clear path from founder-led to founder-free sales
No vague "tactics." A structured build, in four stages.
- 01
Diagnose
We audit your positioning, messaging, and pipeline to find exactly where deals are leaking — and what's actually stopping repeatable revenue.
- 02
Design
We build your revenue engine on paper first: ideal-customer profile, offer, message, and the outbound + follow-up sequences that fit your motion.
- 03
Automate
We wire the system together — outreach, tracking, and follow-up — with AI and automation doing the manual lifting so it runs without you.
- 04
Scale
We tune what's converting, add repeatable playbooks, and hand you a pipeline you can forecast — so growth compounds past $10K MRR.
Real founders, real numbers
Results the engine produces
Not testimonials for the sake of it — outcomes with the metrics attached.
“We went from 0–250k ARR in 6 months.”
“We closed our first five clients and landed our pre-seed round in three months.”
“We went from 0–10 customers in three months.”
“We were able to build a team and grow our revenue over 45% in the second month.”
“We closed three new clients from meetings booked in the past two weeks.”
“We booked our first POC client with an enterprise-level company in month one.”
“We were able to consistently book 5 qualified meetings per week.”
“The most in-depth and tactical consulting engagement I've experienced.”
Packages
Start with a free audit. Scale when it's working.
Every engagement starts with a no-pitch teardown so you know exactly what you're getting before you commit.
Revenue Audit
See where your pipeline is leaking.
- Teardown of your current outreach & messaging
- Where your sales motion is breaking down
- The 1–2 highest-leverage fixes to make first
Engine Build
We design and build your full revenue system.
- Positioning, ICP & offer definition
- Messaging + outbound sequences that fit your motion
- Automated outreach, tracking & follow-up
- Weekly working sessions with your coach
- Playbooks your team can run without you
Scale Partner
Keep optimizing once the engine is live.
- Everything in Engine Build
- Ongoing pipeline tuning & experiments
- New channel + campaign rollouts
- Priority async access to your coach
Meet your coach
Desmond Legge
I share the exact concepts and practices founders use to build a sales process that generates revenue predictably — every month, without relying on their network. We don't hand you tactics; we build your revenue engine with you.
- Built outbound revenue systems for dozens of early-stage B2B founders
- Hands-on, tactical engagements — not generic "coaching"
- Focused on AI & SaaS go-to-market from $0 to $10K+ MRR
FAQ
Questions founders ask us
Who is this for?
Early-stage B2B founders — especially in AI and SaaS — who have some traction but haven't turned selling into a repeatable, predictable system yet.
How long does it take to see results?
Most founders start booking qualified conversations within the first few weeks. Clients have gone from $0 to $250K ARR in six months and closed their first enterprise POC in month one — but timelines depend on your offer and motion.
Do I need existing sales or automation experience?
No. We design the system with you and handle the technical build — outreach, automation, tracking and follow-up — so you don't need to be an expert to run it.
Is this just coaching, or do you build things?
We build. You get a working revenue engine — messaging, sequences, and automation — not a folder of generic tactics. It's a hands-on, tactical engagement.
What does it cost?
Every engagement starts with a free 30-minute revenue audit. From there, pricing depends on scope — we'll walk you through it on the call before you commit to anything.
Ready to build a pipeline you can actually forecast?
Book a free 30-minute revenue audit. We'll tear down your current sales motion and show you the fastest path to repeatable revenue — no pitch.
Book your revenue audit →Prefer email? des@growthsystemz.com